The amount of conflicting advice we’re bombarded with about how to produce good content is staggering. I particularly loved this post from Pace Smith and Sonia Simone on Copyblogger: How to be a World-Changing Writer. They did an awesome job of cutting through the clutter to get to the heart of the subject. Their key points? Make it meaningful, ‘sticky’ and authentic. And while their post is geared toward writing, the principles certainly apply to other content types as well. Give it a read; I promise it’s worth your time.
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